Mike’s Hard Lemonade Kick It Harder Instant Win Game ends 6/30

Mike’s Hard Lemonade Kick It Harder Instant Win Game ends 6/30

MIKE’S® “KICK IT HARDER” INSTANT-WIN PROMOTION

OFFICIAL RULES

NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING. MUST BE 21 YEARS OF AGE OR OLDER TO ENTER. VOID IN NJ AND WHEREVER PROHIBITED OR RESTRICTED BY LAW.

To Play: The Mike’s® “Kick It Harder” Instant Win Promotion (“Promotion”) begins at 12:00:00 a.m. Central Time (“CT”) on April 1, 2013 and ends at 11:59:59 p.m. CT on June 30, 2013 (“Promotion Period”). The Promotion Period is divided into thirteen (13) Weekly Periods (each a “Week”) as outlined in the chart below. Each Week starts at 12:00:00 a.m. on the Start Date listed below and ends at 11:59:59 p.m. on the End Date listed below. Sponsor’s computer is the official timekeeping device for this Promotion.

During the Promotion Period, you may play the Promotion in one of the following manners:

Scan QR Code: Use your smart phone or other web-enabled device with data plan to scan the Promotion quick response (“QR”) code featured on signs or promotional materials at participating stores with the QR reader application already installed on your phone. You will then be asked to enter your date of birth, State of residency, mobile number and email address (a “Play”). To scan a QR code, participants must have a smart phone or other web-enabled device with a camera feature or QR scanner and may incur message or data charges from their wireless service provider for each message sent and received. If you do not have a QR reader already installed on your phone, type ‘QR reader’ in your mobile device’s application store search field to find available QR readers for your smart phone or other web-enabled device. You will receive a response which will contain a link to download a QR reader for your specific device. Standard data rates may apply. Please consult your wireless service provider regarding your pricing plan. Not all cellular phone providers carry necessary service to participate. Check your phone capabilities for specific scanning instructions. Data service is not available in all areas.

Online: Go to www.winmikes.com (“Website”) and follow the on-screen instructions to play for a chance to win a prize (also a “Play”).